sangharsh

Jeevan Ek sangharsh hai… 

Kabhi khwabon ko pura karne ka 

Kabhi khud ke wajud ko banane ka 

Kabhi andhere mod pe khade ho kar

rasta talashne karne ka, to Kabhi 

sawalon ke bawal ko suljhane ka

Aksar tapti dhoop me jalati he zindagi

kabhi khusnuma to kabhi berang hai 

Is ek zindagi ke kayi rang hai 

Ye zindagi badi beraham hai ...

Social proof

 You’ve probably heard the term before. But when you’re trying to convince someone to do something—like buy a product or make a purchase—you might not know how to use it in your favor. 

Social proof is the idea that people look to other people for guidance and advice. Therefore, if they see lots of people doing something, they’re more likely to follow suit. When we’re making decisions, we often look at what other people are doing and then make decisions based on that. For example, if my friend tells me she’s heading out tonight, I’m more likely to go out too because she’s already done it. The concept that people tend to follow the actions of those they trust, which is a powerful tool in marketing. It can help you convince your target audience that you are the most appropriate choice for their needs. 

But how does social proof work? What is it made up of? And what sorts of examples can you use to help you persuade others? We explore all that and more in this blog post. 

Social proof occurs when one person's behavior influences the behavior of another person's decision-making process. For example, if someone sees a friend wearing a new shirt, they may want to follow suit with similar purchases. This is why marketers often use positive feedback from customers on their products or services as social proof: if enough people like something, then it must be worthwhile. 

There are two types of social proof: direct and indirect. Direct social proof occurs when an individual notices another individual doing something that makes them feel positive about themselves—such as wearing a particular item or purchasing a product or service—and then follows suit. Indirect social 

Social proof is a term that refers to the phenomenon of people acting based on the behavior of others. Social proof is used in many different ways, from consumer marketing to job recruitment, and it has been shown to have a powerful influence on our decision-making. 

In marketing, social proof is used to persuade consumers that a product or service will be beneficial for them. For example, if a brand advertises their newly launched product on Facebook ads, they are likely to put more weight on the number of "likes" they receive than if they only advertised in the paper. This type of social proof is called "conspicuous consumption." 

In job recruitment, companies use social proof to differentiate themselves from other candidates by listing their previous employment history on their resumes. Social proof also affects how we make decisions online—if you follow someone who has a high follower count on Twitter, you're likely to see their tweets more often than if you don't follow anyone at all. This kind of social proof is called "clickbait." 

Social proof can also be found in everyday life—for example, when someone gives credit where credit is due (i.e. if your friend's friend says something positive about you). People and organizations tend to trust information that comes from other individuals or groups of individuals when it is backed by social proof. This can be anything from testimonials on a website to ratings on a product page. 

Social proof is not an exact science—you'll never know how much influence a person's social proof had on them until after the fact. But you can use it confidently as part of your marketing strategy by leveraging testimonials, reviews, and other sources of social proof. This will make sure your content resonates with your audience. 

Let's take a look at some real-life examples of social proof: 

 

#1. A customer wrote a positive review about their experience using [product name]. 

 

#2. A friend told me they loved [product name] so I bought it myself and am loving it! Check out my Instagram feed for more photos! 

 

#3. My friend told me they'd recommend [product name] to anyone looking for a new car—it's incredible! 

 Social proof comes in three forms: physical social proof is the number of people attending a party or event; emotional social proof is the happiness and excitement others seem to have about something; informational social proof is information about a person or thing (for example, "this product has been tested by dermatologists"). 

Applicant Tracking system.

An Applicant Tracking System (ATS) is a type of software application designed to manage the entire recruiting process, from job postings and applications to screening and hiring. This software helps employers streamline the recruitment process and improve their chances of finding the most suitable talent for their organization. ATS enables recruiters to quickly assess candidate applications and resumes, and narrow down the list of potential hires for further review. The software also provides data analysis tools that allow companies to monitor performance over time and identify areas for improvement in their recruiters. They can also quickly assess whether an applicant is the right fit for the role they are recruiting for, eliminating manual processes that are time-consuming and prone to human error. In addition, many Applicant Tracking Systems offer advanced features like customizable workflows, built-in candidate surveys, analytics dashboards, and automated background checks.

An applicant tracking system (ATS) is a valuable tool for recruitment agencies because it provides an efficient way to manage large numbers of applications by automating administrative tasks such as tracking applicants, evaluating resumes, conducting initial screenings, managing communication with candidates, and keeping up-to-date records of candidate activity. It allows agencies to quickly and accurately evaluate candidates based on their skills and qualifications while keeping track of all interactions. By having access to detailed data on candidates, recruitment agencies are better equipped to find and hire the right person for the job. The system also provides tools that allow recruiters to communicate effectively with applicants as well as compare different applicants more easily and efficiently. Finally, an applicant tracking system helps ensure compliance with legal regulations regarding recruiting activities. This is an automated program that helps you manage all of the applications you receive. It saves time and money, enables you to stay organized, and gives you a way to quickly filter through a large number of applicants.

There are many benefits to using ATSs:

• They save time – You don’t have to manually search through each application, complete the paperwork, and send it off to the hiring manager. You can just enter the information into your system as a batch and let it do the rest.

• They help keep you organized – If you have a lot of applicants applying for specific positions or with similar qualifications, ATSs can help you keep track of their applications in one place so that you don’t have to spend hours searching for them later on.

• They help reduce errors – When filling out forms or sending out emails, it’s easy for mistakes to happen—and even if they don’t make sense now, they might seem like a smart idea later on when someone else sees them! With an ATS system, there are fewer opportunities for human error because everything will be done automatically by software instead of by hand.